FACT #1 – Social technology has disrupted how people communicate all over the world. It’s been used to ignite revolutions in Libya. Parents use it to evaluate safety features of children’s products within their circle of friends. Sales professionals use their circles of influence to establish trust with new relationships. Social collaboration with the youth generation has replaced email altogether. Technology Goliath’s (Microsoft, Oracle, Google, Salesforce) have been forced to rethink everything they know. You know its mainstream when IBM presents its social enterprise strategy on a promotional roadshow. FACT #2 – The hype is incredible. Everyone has jumped on the bandwagon with narrow use cases and experimentation. Startups litter the social vendor landscape, while finding methodologies to actually implement this into the enterprise is […]
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